Brand identity & web design
Client: Samar Audio Design (LLC)
Objective:
Develop a new website and brand design, including a logo refresh, for a boutique microphone manufacturer.
Summary:
Samar Audio Design, a creator of world-class microphones, needed a brand refresh and new website. As designer and developer, I researched existing microphone companies' branding and developed a colour scheme that subconsciously associated Samar with great mic brands while maintaining a unique identity. I refined the logo, creating custom letterforms reflective of the boutique nature of the microphones. The e-commerce site, built from the ground up using bespoke PHP templates, custom CSS, and tailored front-end JavaScript, was designed to be straightforward, fully responsive, and easily maintainable. I also suggested using DIN typeface for mic engravings, evoking the aesthetic of high-end German brands.
Important note:
This 2014 design project for SAMAR microphones—including logo refresh, web design, and brand strategy—was never fully compensated. SAMAR has since used significant elements of my work without authorisation, including logo design, typeface, colour scheme, and copy. This portfolio displays my original, unaltered work. I retain all rights and do not endorse SAMAR's use of these design elements.