Brand creation & service packaging
Client: ELSWHR LTD / Red Stereo
Objective:
Establish a branded identity for personal recording services and create a dedicated website.
Summary:
After two decades of providing diverse audio recording services, I decided to compartmentalise my work and create a dedicated brand and website for Red Stereo. As founder and creative director, I chose the name, inspired by a childhood radio/cassette recorder that sparked my passion for recording, embodying my lifelong curiosity for capturing sound. I developed a one-page, mobile-first responsive website to showcase my services and keep things flowing smoothly. The site was built from scratch using custom PHP templates, intricate CSS, and tailored front-end JavaScript, ensuring a seamless user experience across all devices while highlighting Red Stereo's unique brand identity.
In 2025 I added an interactive project builder to allow potential clients to get instant quotes. The builder guides the user through the process and adapts according to their needs.
