Pyrofon

Objective:

Establish and lead an unconventional independent record label, creating its brand identity and digital platform.

Summary:

As the founder and creative director of Pyrofon, a new imprint specialising in non-mainstream music, I spearheaded the development of a full e-commerce website that doubled as a platform to showcase and learn about our unique offerings. I juxtaposed clean typography with an intricate William Morris wallpaper design, mirroring the label's eclectic catalogue while ensuring diverse album covers could sit comfortably together. Responsible for the overall vision, logo, and colour scheme, I established a collage-like aesthetic that allows the music to take centre stage. The website was built from the ground up using bespoke PHP templates, detailed CSS, and custom front-end JavaScript development, resulting in a fully responsive site that works consistently across all devices.